Marketing Site · 2025–2026
Oil To Go
Local service site with server-side ad tracking
Mobile oil change in Cedar Rapids — a fast static site with a serverless function behind it that reports conversions to Meta server-side, so tracking survives browser blocking.
- Dependencies
- 0Dependencies
- Conversion tracking
- Server-sideConversion tracking
- Service promise
- ~30 minService promise
The problem
A local service business lives or dies on paid social. Browser-side pixels are increasingly blocked, which means the ad platform stops learning who converts and the cost per lead climbs.
What got built
Hand-written HTML, CSS, and JavaScript with no build step — the whole site is fast because there is almost nothing to it. One Vercel serverless function posts conversion events to the Meta Conversions API from the server, so the signal reaches the ad account whether or not the browser pixel fired.
Details worth naming
- Zero-dependency static site — no framework, no build step, no runtime to keep patched.
- Server-side Meta conversion tracking through a Vercel function, resilient to browser-level blocking.
- Built alongside a documented Facebook ad creative program for the same business.
Next project
K&J Shine Works
Auto detailing, rebuilt off WordPress
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