Élite Motor Atelier

The problem

Rob's site was a Google Site in his own words, and the words were good. The rest had drifted. The top package was still called Exotic in five of its own answers, and its page and its questions disagreed on how long it takes. An Interior Only package was in his booking settings and nowhere a customer could read about it. Ceramic coating, the job worth most, was asked for through a Google Form whose answers went into a spreadsheet rather than his inbox. His best footage of the work was on TikTok, and none of it was on the site.

What got built

Every fact lives once in the code: the packages with their prices for a car, an SUV, a minivan and a truck, read from his Mobile Service Sync booking settings, the add-ons, the membership, the boat rates, the hours and the four towns he gave us. Every page, the structured data, the link previews and the llms.txt read from those files, so a price changed once is changed everywhere. Booking is Mobile Service Sync, our CRM for mobile crews, framed on the site: no account and no card, a plate that fills in the year, make and model, and a frame that fits itself to each step. The ceramic coating request is the site's own form now, every question from his Google Form in his order, sent to Rob as a designed email with the answers and buttons to email, call or text the customer back, with a receipt to the customer. The type is Saira at its widest in capitals, the badge on a tailgate, over Hanken Grotesk. The motion comes from the work: a bar of light walks across the hero the way a swirl finder is walked over paint, water beads up on a panel on the ceramic page, the hull on the boat page grows with its length before the estimate counts to its new figure, and the towns light up one after another on a map drawn from OpenStreetMap rather than a Google embed, so the home page carries no third-party script or cookie. His Grand Wagoneer footage, cut from his TikTok with the music taken out, plays in a phone frame on the home page, and every address the Google Site used redirects to the page that replaced it.

Details worth naming

• Every package priced for a car, an SUV, a minivan and a truck, read from the booking form's own settings, so the price on the page is the price the booking charges.
• Booking on the site itself through Mobile Service Sync: no account and no card, an optional plate that fills in the vehicle, and the frame fitted to each step as the customer moves through it.
• A boat estimator that runs Rob's formula as the visitor types: exterior and interior by the foot, the add-ons ticked, times 1.10, with the hull drawn to its length and condition.
• The ceramic coating request rebuilt from his Google Form, every question in his order, arriving as an email he can answer with one button instead of a row in a spreadsheet.
• A service area map drawn from OpenStreetMap data into the page itself: the four towns he works, the interstates and Lake Lanier, with no Google script or cookie on the home page.
• His own footage of a Grand Wagoneer in a phone frame on the home page, fetched only as it nears the screen, paused once it leaves, and held on its first frame for anyone who has asked for less motion.