Marketing Site · 2025–2026
The Poo Patrol
WordPress rescue, rebuilt static
A WordPress and Avada site on shared hosting, rebuilt as a fully static Next.js app. Every old permalink still resolves, all 23 blog posts came across, and the service area grew to 52 town pages.
- Area pages
- 52Area pages
- Posts migrated
- 23Posts migrated
- Broken permalinks
- 0Broken permalinks
The problem
The old stack was slow, expensive to host, and painful to edit. But it had years of indexed URLs and reviews attached to it. A rebuild that broke those URLs would have cost more in lost search traffic than the new site was worth.
What got built
Static generation with every WordPress permalink mapped to a redirect, so nothing 404s and no ranking is dropped. The forms and review widgets carried over unchanged — same Jotform IDs, same Trustindex keys — so the business kept its submission history. Towns live in one data file: add an entry and the page, sitemap record, and internal links generate themselves.
Details worth naming
- 52 service-area town pages generated from a single data file, each with its own copy rather than a name swap.
- All 23 WordPress blog posts migrated to markdown, with a scripted drafting and publishing workflow.
- Every legacy permalink redirected, preserving years of accumulated search equity.
- Existing forms, review widgets, and analytics carried over intact so nothing had to be re-collected.
Next project
Poo Patrol Ops
The operations platform behind the business
The next thing your business runs on starts here.
Tell us what it needs to do. Within a day you'll have a straight answer on what it takes to build, what it costs to run, and what we'd cut — and if the honest answer is that you don't need to build anything, you'll get that instead.
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